I recently witnessed protests in Berlin, against industrialised farming and the planned free-trade agreement between the European Union and the United States, under the banner “We Are Fed Up”. Trade issues resonate across Europe, but in India, farmers are oblivious to the inevitable consequences of trade agreements. However, the government seems keen to address issues related to farmers. Yet, success on the farm front can be delusional if long-term objectives are sacrificed for short-term fixes, or the cause of a problem in the sector is misunderstood as the consequence of the problem.